FINTECH MOBILE APP CASE STUDY
Groupi
Unifying the Group Experience
Ending the awkward era of "Who owes what?" by bridging social coordination and financial transparency.
Skills Demonstrated:
UX Research
UI Design
Information Architecture
Visual Identity
Prototyping
Fintech UX
THE FRICTION
Logistics Kill the Vibe.
The prompt was intimidating: Design TacTeam, a complex B2B dashboard to manage an entire professional football club. The catch? I had zero prior knowledge of football management.
The "Social Loafer" Problem
Users reported high anxiety when "chasing" friends for money, often choosing to foot the bill themselves to avoid awkwardness.
Fragmented Experience
No consolidated platform exists that manages both the planning phase and the financial phase of an event.
RESEARCH PHASE
Data-Driven Empathy.
%
Experience Friction
Of surveyed users reported that managing group payments is their #1 barrier to organizing more frequent social events.
"I love my friends, but I hate being the group's debt collector. It makes me feel like a parent instead of a participant."
— Core User Persona Insight
THE SOLUTION
Streamlining the Social Loop.
Shared Digital Wallet
We introduced the "Groupi Wallet". Members contribute "Groupi Coins" upfront, shifting the responsibility from the individual to a transparent, pre-funded system.
Zero-debt event booking
Real-time spending tracking
Receipt Intelligence
Eliminating the "Did I order that?" argument.
Our AI-driven scanner identifies items and maps them instantly to group members for accurate splitting.
DESIGN TACTIC
Using transparency as a nudge to ensure fair contribution without social friction.
VISUAL IDENTITY
Brand DNA.
Groupi's branding needed to balance
Financial Trust with Social Vibrancy. We developed a neon-on-dark palette that feels native to nightlife and energetic social gatherings.
COLORS
Symbol
Logo
App Icon
HANDS ON EXPERIENCE
Interactive Prototype.
Key Takeaways
Empathy for Social Friction:
I learned that Fintech isn't just about math; it's about psychology. Solving for the "awkwardness" of payment is more valuable than just calculating the split.
Visual Trust vs. Social Energy:
Finding the balance between a professional payment tool and a social party app required careful color and glow manipulation to maintain credibility.
End-to-End Design:
Managing the entire flow from event discovery to final receipt scanning taught me the importance of a seamless information architecture.
What I Would Change
AI Personalization:
Given more time, I would explore AI-driven event recommendations based on group spending habits and past preferences to further automate the "planning" phase.
Advanced Social Features:
I would implement a deeper "reputation" system within the app to gamify prompt payments, rewarding reliable participants with lower transaction fees or exclusive event access.
Accessibility Deep-Dive:
While Noto Sans Hebrew is highly legible, I would perform more rigorous testing with low-vision users to ensure the neon-on-dark contrast meets even higher accessibility standards.
The Result
A complete 50+ screen ecosystem designed for high-impact social finance.
Impact Matters.
Groupi is a testament to how empathetic design can solve social friction. Explore the full information architecture and detailed wireframes on Behance.