B2B Dashboard Case Study
Overwolf
Integrated B2C & B2B Design.
Overwolf serves two very different audiences — gamers and developers. The challenge was to design three distinct deliverables that felt native to their contexts while remaining true to the Overwolf brand identity.
project role
UX/UI & Brand Designer
CORE OBJECTIVE
Audience Alignment
Connecting B2B & B2C experiences
Target Market
Gaming Ecosystem
Developers, Creators & Gamers
Skills Demonstrated:
generative ai
B2B/B2C Strategy
brand identity
ux/ui design
Visual Identity
Efficiency & Quality
Balance efficient workflow with professional design standards.
Brand Consistency
Stay aligned with Overwolf's official design system and style guides.
Audience Alignment
Design for both B2B (developers) and B2C (gamers) audiences.
AI Integration
Demonstrate effective use of Generative AI tools in the design workflow.
THE EXECUTION
My Approach.
I divided the project into three distinct tasks. Each task targets a specific audience and requires a different design mindset, but they all feel like part of the same gaming-first family.
TASK 01 • B2B
Event Landing Page
Designed to convert developers and partners to book meetings at Gamescom. The design utilizes a professional yet gaming-inspired aesthetic built on a strict 3-fold structure for focused messaging.
AI-generated Wolf King hero visual
Adhered to live Overwolf design system
TASK 02 • B2C IN-GAME AD
ByteDogs Campaign
A bold, playful gamer-food brand designed to be advertised across Fortnite, League of Legends, and Minecraft. The branding was integrated subtly to enhance rather than interrupt gameplay.
Custom characters matched to game aesthetics
Targeted 13-30 demographic
Typography: Lilita One for punchy, snack-messaging
TASK 03 • B2C HARDWARE
Limited Edition PS5 Swag
Designed as a status symbol. The goal was to create swag that gamers would genuinely want to own and show off, positioning it as a premium hardware collaboration.
"ONE WOLF TO RULE THEM ALL"
Official Campaign Tagline
Overwolf Red/Black colorway applied to hardware
Community-first messaging ("For the Wolf Pack")
VISUAL IDENTITY
Adhering to Overwolf's existing design system was critical. The core colors and typography were used to create contrast against dark backgrounds. For the B2C in-game campaign, a distinct but complementary style guide was created.
COLORS
Symbol
Logo
POST SCRIPT
What Went Well
Brand Versatility:
Successfully maintaining the core Overwolf identity while stretching it across completely different contexts (Corporate B2B landing page vs. colorful B2C Fortnite ad).
AI Integration:
Demonstrating how Generative AI tools can be effectively and seamlessly integrated into a professional design workflow (like the Wolf King hero visual) to speed up production without sacrificing quality.
What I Would Change
Concept Exploration:
Given more time, I would have loved to explore a wider variety of concepts for the Swag and Ad campaigns before locking into the final visual direction.
Deeper UX Dive:
Spending more time diving into the specific workflow efficiencies and granular UX details of the gaming platforms to make the in-game ads feel even more strictly native to the player's UI.
Ready for the deep dive?
Thank you for watching. View the complete presentation, high-fidelity mockups, and AI workflow on Behance.